I’m in Atlanta this week, headquarters of the SunTrust Bank empire, and a year after the chain’s new logo premiered, it still annoys me as I drive around the city. The old logo had a golden arc to indicate the sun above the claustrophobic kerning:

The new logo

is tall, navy, requires a yellow left bottom gradient to work, and indicates the designer’s decision to align SunTrust with Sun Belt. It is the visual equivalent of either Sultan of Sequins Bob Mackie (now designing brooches for QVC) meets Cherokee Casino or, tacky wood slat blinds in an artificially warm cherry finish: in sum, an upside down bolo minus the turquoise center or a window treatment. Nice work, SunTrust; I’ll follow the partridge.

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Posted Friday, June 16th, 2006, 12:09 am * Filed in Design. * . Follow responses through the RSS 2.0 feed. Leave a response, or trackback from your own site.