I had a few minutes this afternoon with the PopTech 2009 Social Innovation Fellows to follow up on Beth Kanter‘s session yesterday on social media strategy.

This is a group of younger social entrepreneurs, many of whom are quite savvy online, who use and will use social content to serve larger organizational purposes. Note: I’m sipping raw milk as I write this; we’ll be back to food in the next post.

CC image by 2009 PopTech Teaching Fellow Eric Hersman

A Few Things About Social Content

* Have a voice. An interesting, honest, human voice when you post anything online. As Ben and Jerry say, “If it’s not fun, why do it?”

* Be valuable in conversations. Include a link in that tweet.

* Collect (media) assets. Build an asset database (pro tip: blogs count) you can query for specific content verticals.

* Hone your ninja powers for cred. Prepare to combat anything by showing up online and following conversations.

* Curate. The current verb of choice in some (underemployed) circles; give art direction for social media when leading your organization.

Social media is neither beyond you nor beneath you.

Related posts:

1. Come On Now Social: Alpha Bet City
2. the secret life of foodpaths (my ars electronica presentation)
3. dear mom, this is what I do

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Posted by Kristen Taylor on Monday, October 19th, 2009, 6:16 pm * Filed in Networks, Technology. * Tags: content, kthread, media, online, social, strategy. Follow responses through the RSS 2.0 feed. Leave a response, or trackback from your own site.